"Being true to yourself involves showing and sharing emotion. The spirit that motivates most great storytellers is "I want you to feel what I feel," and the effective narrative is designed to make this happen. That is how the information is bound to the experience and rendered unforgettable." Peter Guber,The Four truths of the storyteller.
Emotion - spirit - narrative - make it happen
Great story communication requires transparency, openness, honesty and passion.
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